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Have you ever heard about the tradition of wearing Maternity Necklaces to soothe the baby in the womb? We happened to discover a brand – ILADO-Paris that sells a very beautiful and elegant range of Maternity Necklaces. They are related to a Mayan Tradition. Find out more about the tradition, the story of the brand and the mom behind the scenes who’s bringing this beautiful idea to the world. We welcome Ms. Sandra to our blog.
Hey there Sandra, Would you mind sharing a little about your Business to our Readers.
How did the idea of ILADO come up??? Do you have a Brand story to share?
When I was pregnant with my first baby, I discovered the ancestral pregnancy necklace tradition of Mayan mothers. I decided to create ILADO, the first Maternity Jewelry brand, to share this beautiful tradition with modern mums through a unique collection of contemporary and refined designs!
What are your best Marketing strategies? How do you make ILADO stand out to the crowd?
I believe that our beautiful and unique product story makes ILADO stand out to the crowd! A baby in the womb begins to hear at 18 weeks, so this is a perfect time to start wearing a pregnancy necklace. The baby will get to hear its very soft chime every time the mum moves. After the baby is born, the familiar sounds of the chimes are very comforting and reassuring for the baby, reminding it of the safety in its mother’s womb.
What makes your Business Challenging and how do you overcome them?
Our main challenge is to create word of mouth so that modern mums all over the world get to discover what is a pregnancy necklace and where to find them! Instagram helps us a lot to communicate about ILADO!
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Where do you source the Necklaces from? Are they handmade and how are the materials picked and Designs finalized?
All our creations are designed with love in Paris. Then, to insure impeccable quality and finish they are hand-made with great care. Gold, silver, silk, gemstones and resin are crafted by artisans from around the word that we specifically select for their expertise.
Are your products available worldwide? Do your customers also have the option to get them custom designed to suit their styles?
We have an online boutique www.ilado-paris.com that ships worldwide and we are sold at a few select retailers around the world: France, the US, the Netherlands, Singapour… and of course Dubaï with two stores : Saucette at The Galleria Mall Al Wasl Road and Level Kids at City Walk, Al Safa Road and one eshop in the Emirates: www.blushandbloom.com. We are now looking for a retail partner in Abu Dhabi!
Would you mind sharing a little about your family?
I’m the joyful mother of Mila, who is almost 3 years old and just started school last week! And my baby boy is actually due next week 🙂
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How do you manage and balance your time as a mom and a Business woman?
Before launching ILADO I worked at L’Oréal as a marketing director. I must say that having your own business helps you to get some flexibility which is very precious when you have little kids!
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What are your Future plans and vision for your business? Where do you see yourself and your Business in 5 years’ time?
I’m very grateful to see more and more mums-to-be wearing ILADO pregnancy necklaces. I love the idea that their soft chime is a source of soothing and reassurance for many babies around the world!
In 5 years’ time, I hope that offering a pregnancy necklace will be part of a ritual. You get a ring to celebrate your engagement and wedding, you get a pregnancy necklace to celebrate the joyful news of your baby to come!
Lastly, what would be your advice to aspiring women who plan to start a new business?
I think the key is to trust yourself!
And here’s your chance to avail a special Discount from ILADO-Paris. Get your orders shipped Free of cost to you by using our promo code: MONSOON
Check out their Full set of collections on over on their website or head over to their Instagram.